Feast Your Eyes On Cynthia Rowley SS 15

A Behind The Scenes Look With Birchbox & Yours Truly

Pinch me! It was another “aha moment” as I was treated to a backstage visit with the gals of Birchbox before the Cynthia Rowley show. Accompanied by my trusty camera, I positioned myself in a tiny corner, and snapped a few pics to share. The backstage space was pretty tight, but it provided for some quality and intimate moments with models, hair dressers and make up artists.

Backstage Details: Hair was styled by the fabulous John Barrett of the John Barrett Salon. If you take a close look, yes those are Flash Tattoos in the model’s hair (resembling hair clips and accessories). Make up was done by Daniel Martin and Birchbox using Color Club polish and the new CR Game Face eye shadow palette coming to Birchbox this fall. Can I just say that I’ll be getting that eye shadow palette… it was gorgeous and playful. I was also dying over the model manicure station with Color Club. The girls looked so relaxed and the polish options were spot on. Lastly I will never forget bonding over the candy station with Cynthia herself. She loved the sugary-sour straws! Cheers to whoever decided on that candy bar; it was the perfect touch to the backstage chaos.

About The Show: The main show space (at the Swiss Institute) was set up for models to each stand firmly on pedestals in front of a stunning mural. The entire concept was clean and basic (all white). The focus was 100% on the prints of the clothing and the eye-catching painting. More about the clothes; I was surprised to see that Cynthia decided to split up her active wear from her ready-to-wear pieces. Now that’s not to say her ready-to-wear wasn’t athletic focused, but the two aesthetics were completely separate this year contrary to seasons past. As you’ll also see below, this season was all about print for Cynthia. Be sure to check out the blown-up 60’s floral print. It’s pretty amazing!

Photos Lex What Wear